Head of E- Commerce and CRM

Impulse Recruitment are currently recruiting for Head of E- Commerce and CRM  for a large company based in Dublin 15

This is an excellent opportunity to do well and join a large company

Job Title:                              Head of Ecommerce & CRM

Reporting to:                     

Direct reports:                    E-Commerce Manager


The role is responsible for the company’s e-commerce revenue and development of the company’s e-commerce objectives, strategy and execution of the plan.  This includes overall responsibility for the company’s website, direct channels of acquisition, agency management customer service team, CRM & insights programmes and all associated KPIs.

Summary of Main Duties and Responsibilities

  • Champion omni-channel thinking across the business: deliver sustainable and profitable direct sales growth through the web, affiliates and phone channels whilst supporting sales growth in retail.
  • Ownership of all the direct channels of acquisition to drive revenue, in addition to PPC, SEO and paid social.
  •  Maximise site conversion via B2C website strategy, SEO, UX, testing, analytics, functionality, and platform development.
  • Overall responsibility for the company’s website, online service, CRM & insights programmes and all associated KPIs.
  • Deliver and measure a comprehensive CRM programme based on life time values and the cost of acquisition of consumers.
  • Produce regular, insightful & actionable reports.
  • Build out the e-commerce team to reflect and enable the aggressive revenue goals.
  • Budget management and control to maximise ROI.
  • Work cross functionally with marketing for content creation and the Retail team to ensure customer experience is optimised and aligned across all channels

Skills & Experiences

  • 8+ years of Ecommerce experience in progressively senior positions within dynamic/fast-paced organisations (not sure if this is realistic)
  • Proven experience at delivering significant revenue growth via owned website
  • Proven experience of delivering business transformation
  • Experience in multiple ecommerce and digital platforms, specifically BigCommerce and Shopify
  • Experience of digital transformation and implementation of omnichannel strategy.
  • Experience of Google suite, analytics products and customer data platforms.
Job Category: Head of E Commerce & CRM
Job Type: Full Time
Job Location: Blanchardstown

Apply for this position

Allowed Type(s): .doc