Impulse Recruitment are currently recruiting for a Digital Marketing Manager for a large company based in Galway
This is an excellent opportunity to join an excellent team and grow within a fantastic company
The ideal candidate will have many years’ experience working in Digital Marketing and have a huge passion for the role
Reporting to the Head of Marketing the Digital Marketing Manager will play a key role in leading, defining and implementing the digital strategy for the company.
Key Responsibilities
- Manage company website and companies App (including all images, tools, content, and ecommerce functionality)
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Oversee management of all digital channels (including updates, design, and user experience)
- Manage direct reports in the delivery of strategic objectives
- Look after social media presence across all social media channels and platforms
- Develop a website traffic plan and create goals to meet
- Optimize website and social media channels for SEO as well as usability
- Create, maintain, and implement digital marketing and editorial calendars
- Maintain effective, cohesive, and engaging brand messaging
- Update and manage company blog, e-newsletter, and social media (including regular posts, news, job listings, etc.)
- Management of analytical tools such as Google Analytics and Webmaster Tools
- Measure and report on the performance of all digital marketing campaigns
- Partner with advertising and media specialists to increase marketing results
- Develop and oversee A/B testing protocols and procedures
Requirements
- Bachelor’s Degree in Marketing or related field required
- Min 5+ years’ experience in digital marketing
- Experience at senior stakeholder management and working with cross functional teams
- Strong communicator with an ability to translate reports into clear and concise reports that provide insight and return on investment metrics
- Experienced at managing and leading a team
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Advanced knowledge of HTML and CSS required
- Solid understanding of ecommerce, PPC, SEO & SEM
- Excellent grasp of social media and website metrics and best practices
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate across relevant social media platforms
- Experience with website analytics tools
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google AdWords campaigns
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement