Online Food Marketing Manager

Impulse Recruitment are currently recruiting for an Online Food Marketing Manager for a large company based in Ballymount

This is a full time permanent position and a great opportunity


  • Company events
  • On-site parking
  • Store discount
  • Wellness program

This is an exciting opportunity for an ambitious candidate with a passion for food marketing. We are now seeking a candidate with a genuine interest in food, blogging and online retailing. You will be responsible for helping growing Online Sales and working on Digital Marketing at one of Ireland’s largest Retail Supermarkets & B2B Wholesalers. You will help devise a Digital Marketing Plan aimed at maximising both direct Web Sales as well as encouraging footfall into our bricks & mortar Supermarkets.

The Online Food Marketing Executive will be responsible for:

  • Growing Online Sales: Work on monthly Food Promotions & Offers. Ideally the successful candidate should have an aptitude for online product merchandising.
    • Digital Marketing: Managing SEO, Paid Search & Email Marketing
    • Customer Service: Proactive approach to email enquiries, in-bound phone calls and resolving customer order issues.
    • Blogging & Content Marketing: Devising a content plan, blog articles, writing product descriptions
    • Operations: Product listings, awareness of stock levels and customer communications
    • Social Media: Helping build an online community via Facebook, WeChat, Instagram, Twitter

Key Responsibilities


  • Ensure that content on the site is maintained and updated so as to give first-rate customer engagement and end-user experience.
    • Research and write up Product Descriptions including nutritional information & recipes
    • Organise monthly & seasonal Sale Promotions online and promote footfall
    • Strong on Customer Service to ensure smooth running of Online Store
    • Manage and maximise opportunities to increase targeted traffic to the website through a variety of marketing channels including; Paid Search, SEO, Email & Co-Promotions
    • Successful candidate will have awareness of Online Product Merchandising Tactics – How to sell products online.
    • Also communicate with colleagues across various Departments including Buying
    • Knowledge of Social Media: Use the latest marketing tactics to create customer engagement via Facebook, WeChat, Instagram and Twitter.
    • Communicate regular KPI Metrics to Senior Management on the Online Store performance

Personal Attributes

    • Good working knowledge of Digital Marketing & Social Media
    • Food Marketing: Real interest in Food Marketing, recipes and online retailing
    • Email Marketing Campaigns: set up and manage regular email campaigns
    • Experience of working with content management systems and managing websites
    • Content Marketing: ability to write blog posts, organize an Editorial Plan, SEO copy
    • Customer Service Orientated: Excellent communication and interpersonal skills
    • Mobile: Awareness of the growing importance of Mobile/ Tablet customer engagement
    • Social Media: ability to apply social media tactics to win customer engagement on Facebook, Twitter, WeChat & Instagram.
    • Analytical: Ability to identify online shopping trends and spot commercial opportunities from regular analysis of Google Analytics and other Data Analytic tools
    • Resilience & results orientated: Demonstrates tenacity in achieving results. Stays calm and in control under pressure, demonstrates a positive attitude in the face of challenges
    • Disciplined work approach: gets task completed on time and to high standards, manages relationships with others – gaining commitment to resources, deadlines and priorities.
    • Languages: Although you are not expected to understand Chinese you will in time be working along side your colleagues to run promotions in Mandarin, which will be translated by the internal team, for the Online Store.

Pay: From €35,000.00 per year


  • Company events
  • On-site parking
  • Store discount
  • Wellness program


  • 8 hour shift
  • Monday to Friday

Supplemental pay types:

  • Yearly bonus


  • Marketing: 2 years (required)
Job Category: Online Food Marketing Manager
Job Type: Full Time
Job Location: Ballymount

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